In order to become an AdWords certified professional participants need to pass 2 of the Google AdWords certification exams — the AdWords Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising.
In this training workshop, successful candidates will be awarded the AdWords Fundamentals and Search Advertising certificates.
- AdWords Fundamentals Exam
This exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.
- Search Advertising Exam
This exam covers advanced concepts, including best practices for creating, managing and optimizing Search campaigns.
Throughout this comprehensive course, participants will learn all of the elements that go into creating campaigns – from targeting, to research, to writing compelling ads, to campaign optimization.
Together we will learn how to become a Google Partner, create an AdWords account, learn the basic AdWords tools and create AdWords campaigns.